Smart Brides

5/6 Conniberry Junction, Fr. Browne Avenue, Portlaoise, Co Laois
 
Smart Brides is one of Ireland's largest bridal boutiques, brimming with hundreds of designer dresses, that will truly leave you spoiled for choice. Diane Legrand, Mark Lesley, Pronovias White One, True Bride and Sophia Tolli are just some of the exciting designers that the store currently showcases. From our inception, our aim has been to present a stunning collection of gowns in a luxury setting at affordable prices. We are passionate about everything bridal and this passion has always extended to our determined commitment to meet both our bride's budget and style.The atmosphere at Smart Brides is calm and contemporary, the perfect ambiance to consider and choose your gown. The boutique was recently remodelled to incorporate three separate exclusive-use bridal suites off our showroom which are elegant, wheelchair friendly and stylish and afford a relaxing and enjoyable bridal shopping experience. Our bridal consultants have been part of the Smart Brides Team for several years, are sure to make every bride feel at ease. They strive to make each bridal fitting a memorable one. Fittings are by appointment only so that each bride gets the one at one time and attention deserved.
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Reviews of Smart Brides

4.8
30 reviews
Quality of service
4.8
Value
5.0
Responsiveness
4.8
Flexibility
4.8
Professionalism
4.8
Helen
5.0
Married on 11th Aug 2023
Such a lovely place to deal with and the ladies are so thoughtful and friendly. I?m so happy I got my gorgeous dress from them.
Added 12th Aug 2023
Katie McGrath
5.0
Married on 28th Dec 2022
Really helpful, kind found my dress the first time shopping and I loved it. Easy payment plan set up so I could pay off the balance after my deposit.all the ladies were so lovely and attentive.
Added 29th Mar 2023
Meghan Murphy
4.9
Married on 6th Oct 2022
Couldn?t be more helpful from start to finish! Helped me choose what would suit my shape after the ones I thought I?d love I hated! Great staff
Added 12th Apr 2023
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Iwona
5.0
Married on 21st Jun 2022
Jess made that day so smooth and easy. She was very friendly and had an answer to all of my questions. Highly recommended
Added 13th Apr 2023
Avril
5.0
Married on 30th Oct 2021
Carole and the girls at SB are amazing! I live overseas and they managed to squeeze me in for a last-minute appointment the day before Ireland went into lockdown again in December 2020...Carole was so friendly and helpful and created a very relaxed atmosphere. They have a great selection of dresses and are reasonably priced compared to other bridal shops. Would highly recommend them.
Added 7th Nov 2021
stephanie killeen
5.0
Married on 9th Aug 2019
Smart brides could not have done more for me or made me feel any more special when shopping for my dress, it was my very 1st shop and I bought it and it was amazing
Response from Smart Brides
Thanks so much for your kind words. You were an absolute pleasure to look after. xx
Added 7th Nov 2019
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Evie j
5.0
Married on 9th Jul 2016
I would definitely recommend smart brides, I found the girls really nice, very helpful and knowledgeable about what styles suit different body shapes. I found my perfect dress in September and just collected it last week, can't wait to wear it!!!!!
Response from Smart Brides
Hi Evie, thanks so much for your lovely review. We are delighted that you are happy with your gorgeous dress and hope that everything goes perfectly in the run up to your big day - if there's anything else we can do to help just let us know xx
Added 10th Mar 2016
Sadie
5.0
Married on 4th Jun 2016
From the minute I stepped in the door of this beautiful store I just knew this was where I was going to find "The Dress"!!! I brought my Mum and two bridesmaids with me and they were equally as blown away with the five star service we received. The bridal lounges are super luxurious and the range of dresses to choose from was just amazing. After trying on six dresses the consultant had chosen for me I fell madly in love with my dress and knew it was the one. The consultant helped me finish the whole look with veil and accessories and I could imagine what I was going to look like on the day.Smart Brides could not have been more helpful I would highly recommend them to anyone who is looking for a stress free experience with the added feel of luxury.
Response from Smart Brides
Hi Sadie! Thanks so much for your kind words. You were an absolute pleasure to look after. xx
Added 30th Jan 2016
Carole Mc Laughlin
5.0
Married on 14th Nov 2015
Could not recommend Smart Brides enough, they were so professional, helpful and generally nice people to deal with. Nothing was a problem, I had a great experience with them.
Response from Smart Brides
Our huge thanks for your kind words! :)
Added 27th Jan 2016
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Aisling
2.0
Married on 14th Nov 2015
Was delighted at first when I found my dress as Lynne was amazing... Pity the same can't be said for the rest of the staff members. Had nothing but issues with staff and trying to make an appointment once I had picked the dress and they got a big chunk of the cost. Upon collecting the dress I was with another member of staff and she was useless!! It was the opening weekend of the move to their new premises and they were offering additional discounts for goods purchased, I wanted to get my bridesmaid jewellery but they only had 3 of the sets I wanted (I only wanted 3 anyway) but if I purchased them they had none left for display, they were awaiting more to come in so I did them a favour by not taking the items from stock then and cleaning them out of display and I was advised that they would contact me when more came in. They did not contact me, Ii had to chase them and then they refused to give me the additional discount. I am still waiting on the receipt from my dress as the printer was also down the day I collected it. Its such a pity that bad staff and bad decisions made the lasting impression for me as they do have a good selection of dresses but if I had my time back I would not have purchased as I felt like it was all about me until they got my deposit and then they didn't care less. Not impressed!!!
Added 27th Jan 2016
Colette
5.0
Married on 1st Sep 2015
Had the most amazing experience here looking for my wedding dress. I do not like clothes shopping and was dreading the event but I had the best time here ?lovely, bright space, ?stunning dresses in every style you can imagine and I am happy to say that I found my own dress here the girls were brilliant, so patient and helpful. Thank you so much for helping me find my perfect dress!
Response from Smart Brides
Thanks so much for your lovely review Colette!
Added 28th Apr 2015
CC
Married on 13th Jun 2015
Went to Smart Brides to try on some dresses with my mum and bridesmaids and I cant speak more highly of the place. It was my first place to try on dresses bu I have since tried a few more places and there were no where near as good service as the wonderful ladies in Smart Brides. I was never rushed once, helped throughout the entire time with dress ideas, getting in and out of the dresses and having styles picked out for me based on what I did and didn't like.

I also think i found the dress so I will definitely be back down. I would recommend to anyone and already have!
Response from Smart Brides
Hello! Thank you so much for your kind words. It was my pleasure!!!
Added 19th Jun 2015
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Juanita
5.0
Married on 29th May 2015
Fantastic service, friendly and professional consultants, and a huge array of dresses at fantastic prices. Really couldn't fault smart brides in any way. Never imagined that I would walk into my first bridal appointment and walk out with my dream dress but I did.
Added 1st Feb 2016
CB
5.0
Married on 18th Apr 2015
Beautiful shop, beautiful dresses and beautiful staff. It ended up being a total stress free experience despite me expecting the total opposite, I absolutely fell in love with my dress the minute I tried it on! Highly recommend Smart Brides!
Added 28th Apr 2015
Sarah Conway-Smyth
5.0
Married on 11th Apr 2015
Highly recommend Smart brides! The girls are fantastic, so professional and informed, they make your experience picking a dress fun calm and exciting with zero stress! The dresses are beautiful! Lots to chose from and reasonably priced. I had a fantastic experience at Smart brides and found my dream dress!
Added 27th Jan 2016
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Clare
5.0
Married on 16th Mar 2015
Kelly and Adele were so helpful. They were so nice and friendly, I really enjoyed the whole experience from start to finish as soon as we walked in the door.

They weren't pushy and helped me to pick the dress that I was happy in. And I LOVED the dress I chose - for a fraction of the price of other bridal boutiques.

Everyone commented on how fab the dress was and some of my friends have already gone to Smart Brides to get their dresses for their own big days.
Added 29th Apr 2015
Clare N? Cholm?in
5.0
Married on 17th May 2014
The two ladies in Smart Brides were so welcoming, friendly and helpful. There is a great range of dresses at good value prices and a nice, comfortable changing area. It is great that they give longer appointments than other stores as you really need the extra time when choosing a wedding dress. I have happily recommended this shop to others after buying my own dress there.
Added 29th Jan 2016
Br?na Byrne
5.0
Married on 15th May 2014
Went to Smart Brides in Portlaoise and was very apprehensive about going wedding dress shopping to begin with but the manager, Lynn, put me at ease from the moment I walked through the door. The store is beautiful and all the dresses I tried were amazing, any number of them I would have happily bought. I am so looking forward to wearing my dress on the day. The time and attention to detail that I received was second to none, and I was so happy with this experience. I would highly recommend this store to any bride!!!
Added 28th Apr 2015
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Rebecca
Smart brides offer an amazing service. On my first trip there I had no idea what I wanted so I tried on loads. I didn't find my dress that day but kept an eye on their website. I saw some dresses by a designer I liked on their Facebook page so called in again and found my amazing dress. The girls there are so professional and helpful. Not only did I get my dream dress but my bridesmaids dresses as well. The service is second to none, they have a huge selection of dresses and their prices are super too. Worth a visit.
Added 5th Mar 2014
Grace K
A Big Thank you to Smart Brides, Not only did I find my amazing Wedding dress but the whole experience from beginning to end was a delight. On My first trip to Smart Brides I didn?t find the dress but really enjoyed the whole experience. Lydia was so helpful and I left the shop feeling hopeful. For the next 3 months I went to numerous Wedding shops ? I couldn?t get over the difference in service. Smart Brides kept popping back into my head so I decided to return with my Mum. Adele was so patient with me. With her advice and help ? I found my dream dress. The shop is Beautiful, Prices are great and staff are excellent. What more could you want. ?
Added 21st Jan 2014
Sandra
This was my first dress shopping experience and I went there with a vague idea of the styles and shapes that I liked. I walked out an hour later with the perfect dress at an amazing price. Their showroom was beautifuly laid out with a huge selection to choose from and they were so helpful and welcoming. The whole experience was lovely and they gave great advice on how I could alter my dress to add the splash of purple that I would love to have in it. This shop is well worth a visit and I honestly could not recommend Smart Brides highly enough.
Added 3rd Sep 2013
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Mary
I would highly recommend Smart Brides. The dresses are fantastic. I tried alot of bridal shops for dresses and Smart Brides were by far the best for the selection of dresses that they have on offer and the girls working in the shop are so helpful. I also got my veil in smart brides which was perfect. The new smart Brides shop is also super.
Added 26th May 2013
Helen
I cannot speak highly enough of smart brides. Found a gem of a dress at a fab price with the help of kelly. The shop is gorgeous and well laid out. I was able to shop for my dress in a relaxed, laid back environment with no pressure to buy. This shop is definitely worth a stop on any brides list!
Added 21st Mar 2013
Brenda
I really enjoyed my experience with "Smart Brides". The two girls could not be more helpful. The studio is amazing, i loved the lay out and how spacious it is. I was finding the wedding dress shopping daunting but as soon as i went to "Smart Brides" they made me feel totally at ease. I decided on my dress there & am so excited to wear it for my wedding in December.
Added 18th Feb 2013
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Karen
Fabulous boutique, Amazing dresses and absolutely lovely staff, they made it all so easy for me, i would highly recommend Smart Brides :)
Added 11th Feb 2013
kelley
Ive had to write this to encourage any bride to be to visit smartbrides.Adele was AMAZING and so helpful.as soon as she got an idea of what i liked she had so many options for me.I found my perfect dream dress and to say I felt like a princess is an understatement.The shop is stunning and the dresses are immaculate.I could not be happier and thats all down to Adele at Smartbrides.Thank you soooooooooo much.
Added 29th Jan 2013
Laura
My sister and I were in your shop on Saturday at 2. We ended up leaving the store having bought an absolutely stunning gown from you. (Kelly) I loved the atmosphere and the idea of the shop and thought I should 1.Say the store is amazing and 2. I will definitely come back when I get married and recommend you to everyone. My sister is over the moon with her dress and I thought your service was amazing and very helpful. Keep up the great work.
Added 28th Jan 2013
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Elaina
I was blown away with Adele and Smart Brides - the shop is beautiful, the dresses are in immaculate condition and there's a great selection of them, and Adele herself is so enthusiastic and knowledgeable - I felt so well looked after. Adele talked to me about what I liked and what I wanted, and after trying on 5 dresses, I found mine. Adele's ideas for alterations and customising the dress to suit my tastes were perfect and she is so accommodating and reassuring when there's such a huge selection in front of you! A shop full of gorgeous, pristine gowns, and unbelievably good value too. Couldn't recommend it more highly.
Added 23rd Jan 2013
Janice
Thanks very much for showing me all your beautiful dresses. Your selection is great which I haven't managed to find anywhere else and all very reasonably priced. Your friendly and professional service is second to none. I'm delighted that I came across your site and found the gorgeous one of a kind Hilary Morgan vintage dress. It's just perfect and I'd probably still be looking if it wasn't for you. I would highly recommend Smart Brides to any brides out there. Your missing out if you don't pay Adele a visit. Wishing you every success in your business and thanks again for helping me find "THE DRESS".
Added 16th Nov 2012
Kim
where do i start with this testimonial....?? words cant describe the personal care and attention to detail that adele gave me from the evening i stepped into the room and tried on the first dress til the night i left with the dress of my dreams. I had two meetings with adele and she was so supportive and really cared abt wat i needed i tried on at least 10 dresses in the two sessions but there was only one for me and adele went to great depths to help me find it . Ive made a lovely friend whos truely deserving of the fantastic success her business will have in no time . thankyou so so much adele your the best in the world.......... :o)
Added 3rd Nov 2012
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